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Press Contact: Erika McGlone or Danielle Lerner
5W Public Relations
212-999-5585
emcglone@5wpr.com or dlerner@5wpr.com

CHOICE MEDIA, INC. CHANGES COMPANY NAME TO THE HEALTHCENTRAL NETWORK & LAUNCHES 25 HEALTH SPECIFIC WEBSITES

The HealthCentral Network, The Premier Online Health & Wellness Destination, Boasts Nearly 7 Million Users And Complete VC Funding

(June 28, 2006, New York, NY) - ChoiceMedia, Inc. today announced that the company has changed its name to The HealthCentral Network (www.thehealthcentralnetwork.com) and launched 25 new health specific websites dedicated to furthering its position as the premier online resource for health & wellness information. The new name comes on the heels of a recently completed round of funding, which features a distinguished who's who of venture capital funds. The VC's include Sequoia Capital, Allen and Company, The Carlyle Group and Polaris Venture Partners. Its blue-chip investors brought on new leadership to build upon its 7 million users, and has acquired and developed a vast collection of health focused web sites and multimedia partner properties.

The HealthCentral Network is a collection of consumer oriented health & wellness destinations that are leveraging a Web 2.0 approach and the tools required to empower community networking. The award-winning content in each Web site in The HealthCentral Network combines medically-reviewed original content from doctors, researchers, and expert patients, as well as news, information, video and other multi-media from leading authorities such as Ivanhoe.

"Over 80 percent of all internet users have searched for health information and ways to take control of their lives," says Christopher M. Schroeder, President and CEO of The HealthCentral Network. "By connecting patient to patient and offering digital services to help patients' families and friends organize their time and support, The HealthCentral Network sites are crucial Healthcare destinations on the Web."

"The HealthCentral Network is a powerful online health forum that not only connects patients to doctors but patients to patients; in turn, they are changing the way consumers retrieve health information online," says Tina Daniels, Vice President, Group Account Director from AvenueA-Razorfish. "The network, including all 25 media channels, has a large, high quality audience who has pre-selected and defined needs; this presents a different direction from most health Web sites."

The Company boasts a management team proficient in interactive media, medical, science and news journalism:

  • President and CEO, Christopher M. Schroeder is the former CEO of Washingtonpost.Newsweek Interactive and a co-founder of the Online Publishers Association
  • General Manager and Chief Content/Creative Officer, Bill Allman is the former Senior VP and GM of Interactive New Media for Discovery.com
  • Chief Revenue Officer, Lyn Andrews is a former leading executive for WebMD, ABC Radio Network and The Weather Channel/weather.com.
  • Executive Vice President, Strategic Sales and Product Development, Robert Cecere was a founding partner of Choice Media and former executive at Physicians' Online, Medical Tribune and Medical World News.
  • Chief Technology Officer, Scott Rothrock spent eleven years providing consulting services at Accenture within its Communications and High Tech practice.

The HealthCentral Network is well known for its nation's #1 nationally syndicated medical special, hosted by America's Doctor, Dr. Dean Edell. The HealthCentral Network is one of the largest online health information conglomerates in the world and has over 25 different medical channels such as MyDiabetesCentral.com and MyDepressionConnection.com, as well as 35 of the top name advertisers including, L'Oreal, Pfizer and Wal-Mart.

About The HealthCentral Network
The HealthCentral Network (www.TheHealthCentralNetwork.com) has over 30 general health and highly specific condition and wellness web properties, each committed to offering a voice in every day and personal language people can understand and connect with at critical points in their lives. Each site provides timely, interactive, in-depth, and trusted medical information, personalized tools and resources, and connections to vast communities of expertise for people seeking to engage in, manage and improve their health. The award-winning, multi-media experience combines medically-reviewed articles from doctors and researchers, as well as news, information, video and extensive engagement from every day people who have great experience and empathy in specific health areas. The Company also produces the Medical Breakthroughs television show, seen around the country.

Founded in the late 1990s as ChoiceMedia, Inc, the company has recently been acquired by a team of blue-chip investors including Sequoia Capital, Polaris Ventures, The Carlyle Group and Allen and Company. With a management team that combines decades of experience in interactive media and medical, science and news journalism, The HealthCentral Network aims for the highest standards of quality, relevance and community for patients and their caregivers.

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